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influencer marketing

August, 2020

"This week, influencer marketing platform HypeAuditor has released a study of content from more than 154k Instagram influencers, each of whom sees at least 30% of their following coming from users in the regions in which Instagram's hidden Like counts test is currently running."

August, 2020

"Despite the ups and downs of the CGI-influencer presence on social media, social media analytics firm HypeAuditor’s recent release of the “Top Instagram Virtual Influencers in 2019” reveals recent trends in the demographic."

November, 2019

"A new study by HypeAuditor reported by Social Media Today found that influencers across tiers of follower counts almost unanimously saw their Like counts fall in countries where the hidden Like count test was active. Likes fell 3% to 15% in all the countries for influencers with 5,000 to 20,000 followers."

June, 2020

Companies spent an estimated $5.2 billion on influencer marketing on Instagram alone in 2019, according to social media analytics firm HypeAuditor. That number could reach up to $6.5 billion in 2020.

July, 2020

According to HypeAuditor, "Virtual Influencers have almost three times more engagement than real influencers. That means that followers are more engaged with virtual influencers content."

December, 2019

Supporting his statements, a 2019 survey by HypeAuditor, showed that virtual influencers have almost three times more engagement rate than real influencers. The AI-powered platform has worked with brands and agencies such as Dior, Unilever, LVMH, GroupM, Ogilvy, Reprise Digital, and Havas Media.

December, 2020

Brands working with micro and nano influencers has been a continuing industry trend, which the pandemic has bolstered, said Alexander Frolov, the CEO and cofounder of HypeAuditor.

March, 2021

f you treat influencer marketing as an ongoing process, and not just one-time promotions, then you need to set and track key performance indicators for each influencer. These can be conversions, reach, engagement rate, comment sentiment and the number of comments.